The Garden… Garden party
Gordon’s Gin is the worlds largest selling London Dry Gin, crafted
to a secret recipe dating back
When asked by Diageo to develop an RTD that plays to those quintessential summer moments, we set about trying to understand the codes and triggers that would elicit a response from our dominant female audience whilst also paying back to the world famous brand.
What better than to go back to ‘the garden’ and build a refreshing botanical language capturing the heart of Gordon’s famous recipe and the injection of elderflower.
Market results are confidential but all forecasts were exceeded.