AS NATURE INTENDED
The ‘better for you’ trend that pervades western culture is not only confined to the foods we eat and drink. Yates is Australia’s largest horticulture brand and has also seen the turning trend amongst its green fingered community.
We were asked to revitalise a flagging range that was correctly positioned from a product perspective, but certainly not in its visual language.
The ever evolving identity reflects the very essence of life in nature. No two plants in the world are ever truly identical, and it is this organic thought that comes to the fore in a bold visual move within the category that is unlocking growth for this segment, offering people a real choice in garden management.