Purina One

Communication IDEA;
Complete nutrition

A project undertaken for the Oceania region. 

Purina One is a premium tiered range of cat food that is perfectly balanced and most importantly a complete diet for your cat. The name itself plays to that brand promise of completeness.

Therefore using the ‘O’ from the One is a simple construct understood as a symbol in cultures the world over as a symbol of completeness. The simplicity of the design evokes a sense of quality that works hard at the point of purchase to stand out within a cluttered environment.